How to get yourself into online Newspaper and Articles
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Press is okay as long it's on your terms! OR is it?
Hi, it's time to digitize.
Let's see how we can get some more visibility for you in a straightforward way if you are up for that.
Attention towards you and your brand is good.
The more you get, the more relaxed you can grow your business.
However, big Media won't be interested in you and your business, unless you are making the right kind of noise, have something super special, or surprising results.
That is why we are going to start with online Newspapers and Articles.
First things first:
You need to have some track record. Your systems and clients need to be used and delivering results.
As soon as you have that, you can start to approach online Newspapers in your niche.
There are tons of those out there. Your job to get to them is pretty straightforward.
1.List out all the Newspaper online that you want to get in
2.List out bloggers and vloggers about your niche as well
3.Prepare a simple overview of how you work
Online Newspapers and Articles need one thing:
All the time.
So, getting into them will be easier than you think!
Go to the Webpages of the Newspaper you want to have an Article or Interview with you airing.
Find the contact email or form and prepare a message.
"How to write a message for an online Newspaper?"
What would you possibly say in your email to your online Newspaper of choice?
Introduce yourself in 1-2 brief sentences – use the 1 sentence intro that you hopefully worked out here already – if not – check the blog about that here!
Then within 2-3 sentences, explain how your approach to your topic is unique, fresh, different, and drives crazy results for people.
Then offer to interview them so they can write a piece about you or show the interview directly.
Or offer to write an article that they can publish under your name for them!
(The interview is a better way to gain more visibility and credibility fast)
That's the whole message!
You can always add some sentence of praise for their work online, and how you love their online Newspaper, stay true to your heart and word.
"How often should you get into an online Newspaper? "
As many times as you want.
The more frequent you do it, the better.
You can't have enough visibility, wouldn't you say so?
It will help you direct traffic to your online offers, book more appointments, be known… and, in turn, raise your prices, choose with whom you want to work, and build a reputation.
Make it a habit to get into 1 Newspaper once a month!
Pretty cool things will start to happen.
And after a while of doing that – maybe a year or so, you can approach more prominent Media outlets.
Just tell them things like – Hey X, Y, Z has all written about me… many interviewed me… don't miss out here is something hot going on.
Last little tip here:
Prepare a follow-up possibility.
Have a short 1-page webpage ready where you talk about your expertise, your system, on the angle of: "how does it help the visitor and what does it do for them?" and embed a clear call to action about 3-5 times in different ways on that page.
You will give the link to that page to the online Newspaper and let them place it at the end of the interview, article, etc.… for interested people to follow through.
Ideally, you lead towards a booking-calendar tool or anything that they can use and purchase from you immediately.
See you soon again.
The World's First Digital Life Enhancement Expert
With more than 67'348 hours in personal development and masterminds both as participant and mentor, Stefan brings the best from the international business-world paired with the newest knowledge from the digital world to the table. A unique, yet very powerful combination. Stefan's Clients Learn how to powerfully, authentically digitize, while staying human and uniquely themselves! They get what's working and avoid overwhelm at the same time. Finally you can do what you love!