How to keep it simple - No Industry Slang, please
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Showing off that you can use the most complicated terminology in your industry does precisely one thing for you: It confuses people and keeps them away from you!
Hi, it’s time to Digitize.
We already talked about the K.I.S.S principle.
A quick reminder if you don’t know what that all is about:
K = Keep
I = It
S = Super
What you think the last S stands for?
The same counts for you when you share your knowledge.
Expertise is perceived the best when you can entertain the most complex methodology in such an easy way that seven years old will get it right!
In other words, if you know your stuff, you can explain it to everyone in short and easy to understand terms.
All the time!
If you can’t, then you aren’t the Expert yet.
I know I know, it’s harsh from me to throw that in your face right now.
And usually, I am all for empowerment.
And I want you to understand this:
If you can’t keep it simple, then you have a lack of understanding of it entirely yourself.
That will prove rather dangerous in the long run.
Especially when it comes to generating real tangible results for your clients.
First of all, ask yourself every single time:
Do they need to know what I am about to share?
Does it make sense for somebody who has no idea at all about the topic?
And, How can I communicate that easier?
There is a limit to how easy it needs to get, and yes, you can throw in the one or other Industry-Term under one condition, however.
Explain it either upfront or immediately after using it.
If you follow these blogs a while now, you might have noticed that I tend to explain things from different angles and perspectives immediately.
Or rephrase what I wrote just before in a second sentence again.
I know that things like digitization are incredibly tricky for most people.
I also know that most of those things can be super simple.
And even easy to use!
It all comes down to you, deeply understanding and involving yourself in your expertise without showing the Expert around everywhere.
If that makes sense?
Well then, your job is it now to see how you can further dial down your communication on the level of easiness and understandability.
I see you tomorrow!
The World's First Digital Life Enhancement Expert
With more than 67'348 hours in personal development and masterminds both as participant and mentor, Stefan brings the best from the international business-world paired with the newest knowledge from the digital world to the table. A unique, yet very powerful combination. Stefan's Clients Learn how to powerfully, authentically digitize, while staying human and uniquely themselves! They get what's working and avoid overwhelm at the same time. Finally you can do what you love!