The Secrets to Testimonials and Social Proof
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Building credibility is done faster if others are doing it for you!
Hi, it's time to digitize, and we talk about testimonials and social proof.
This is something you need if you want to, first of all, grow your business, and secondly, if you're going to get more clients.
There are different ways on how to approach that.
One of the best ideas is having great timing and the right results.
Let's explore what I mean by that here.
When other people have good things to say about you, it would be a shame if nobody ever hears what they have to say.
That is why you need to collect testimonials and social proof.
The very best way is the video for that.
One common mistake is to wait up until after you concluded your contract with somebody.
The journey is always more powerful than the end.
Whenever your customers experience a victory, a more significant breakthrough, or understanding, than is the time to ask them to record that for you and tie it back to your program, course, services…
And to make that happen in a significant way, I will share with you a powerful script that your customers can follow to make their video testimonials for you great to increase your social proof.
To make sure this is clear:
The right time to ask for a testimonial is:
When your client is happy, has a success, understanding, and shares with you how excited he is about that.
"This script for testimonials will change everything"
Ok, it's simple, doesn't say what exactly to say or do, and gives the framework to have your clients do testimonials for you in under 2 minutes 😀
That is, by the way, the perfect length for a testimonial video too.
To make your testimonial videos and social proof even stronger.
It would help if you kept an eye on the quality of the videos you are getting.
The better, the higher.
What to look out for exactly?
Ok, first of Light!
Make sure to tell your customers to have enough light when they record.
Video quality is next.
You do not need a professional camera; however, a smartphone of the newer generations would be advisable.
Recorded only in landscape format to match 16:9 HD settings is also advisable.
Lastly, sound quality.
Usually, the microphone of any new smartphone is good enough, if your customer does have a lavalier mic, tell them to use it.
In general, the higher the quality of their recording, the better.
Does it need to be professionally recorded?
No, we are looking for authenticity, yet keeping a balance visual and enjoyable audio quality.
That also means that your client should place the phone somewhere stable and doesn't hold it in hand or something like that.
Well, go ahead and collect beautiful testimonials now, you will experience them as useful and credibility building.
The World's First Digital Life Enhancement Expert
With more than 67'348 hours in personal development and masterminds both as participant and mentor, Stefan brings the best from the international business-world paired with the newest knowledge from the digital world to the table. A unique, yet very powerful combination. Stefan's Clients Learn how to powerfully, authentically digitize, while staying human and uniquely themselves! They get what's working and avoid overwhelm at the same time. Finally you can do what you love!